the white pebble
logo and brand identity
The White Pebble is a retail clothing company that specializes in ethical and sustainable products made out of a variety of high-quality, sustainable materials such as bamboo, hemp, soy and organic cotton. The original concept for the brand has to do with an Eastern belief that each person collects and carries with them black or white pebbles that represent ethical and non-ethical choices they make throughout life.
The logo and graphic design are used to articulate the powerful story, which helps to educate potential customers about the significance of the brand. The istitch creative team was responsible for the conceptual development and graphic design the logo, branding, initial print-design, and web development.
This project was completed at the istitch studio.
